Hey there - I'm
Bernice McDonald
As a Midlife Mindset Coach, I help women beyond 50 who are seeing their dreams disappearing off into the distance as they age.
I support them in stepping into their purpose, finding the courage to make bold decisions, fully love this next phase, and not miss out on the rest of an incredible life.
Work With Me
Aging means that I start to disappear, right?
Behind the FEAR of aging for many women at 50 and beyond is this very thing. One of the surveys taken revealed that the "fear of disappearing" is at the top of the list of fears.
No wonder you may be feeling sad about getting older. You think you're done. The sun is setting. It's too late for dreaming.
Here's the truth: It's tragic if you decide to believe this. The great news is that you don't have to get "old". READ THAT AGAIN!
Wouldn't you rather take the Path that leads to adventure, endless curiosity and a love of laughter?
Click the button below and download the book right now. It's short. Concise. And pretty.
What? This is FREE? Send it now!Being a Women's Life Coach means, for me, that your fulfilled life is my mission!
After struggling to feel comfortable in my own skin for years - lonely, frustrated with life, afraid that my time for influence was over, I finally decided to do something about it.
What started as a quest to conquer my own insecurities has turned into a system to help 1000 women who are beyond 50 (that's my goal) to step into who they really are and confidently show up in their lives like never before.
I call this creating an "Aging Beautifully Vision" because aging is not about getting "old". It's facing life in all its facets with purpose. Step by step.
It's bringing all we have become over a lifetime to light up the world in our own unique way. The way we were meant to.
From midlife & onward...fearlessly unleashed!

Trina S.
Bernice, every time I have come this far on this journey, I've stopped. Thanks to you, I have plans and steps to go beyond and I am so excited! I am so glad you are in my life.


...after doing the the exercises I am standing taller. By choosing to put myself first, what are my needs, wants, desires and what am I deserving of, it's altered my perspective and made it more than okay to get back on the road to love."
Karen C.
"I can tell there's just something about you that's Magic."
Ready to find out what that 'something' is?
And how to weave that into a fulfilling life of purpose and living this next phase with passion?

My Podcast. My Heart.
S.O.F.T. & Strong...
Connect weekly with me on my podcast where I share my heart and Stories of Brave Women living out of their Brave Hearts.
Together, we walk the steps to Confidence, Courage and Strategic Action that will help you find your purpose in this last phase. And focus on something other than getting 'old'.
We talk about the tools and resources you need to lay your fears to rest, define your dream with clarity, whatever that is for you, and then take the steps to make it happen. Your way.
Stay connected. We all need to be connected to a group of people going in the same direction as we are.
Let me encourage you, inspire you or simply keep you informed. Become a part of the Brave Heart Community.