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Hey there - I'm

Bernice McDonald

As a Mindset Coach, I help women beyond 50 who are seeing their dreams disappearing off into the distance as they age.

I support them in stepping into their purpose, finding the courage to make bold decisions, fully love this next phase, and not miss out on the rest of life.

Learn More

Get My Free Guide:
S.O.F.T. & Strong: How To Master Fear & Make Wishes Come True

What's with this "aging" thing? Everything sags and bags, hair shows up where hair on a woman shouldn't be and, to make it all worse, we suddenly realize that life has NOT turned out the way it was supposed to.

Did you know that one of the worst FEARS a woman faces as she reaches toward her 60's is becoming invisible?

Instead of ending the book & settling in, how about we continue the Story with a new chapter? Let's make the last decades our best decades. The Best of You still waits to be discovered. She's you at your most courageous.

Meet her. Love her. Be her.  She's the Strength found in your S.O.F.T. and she will rock your world (and shock your kids) by helping you go after that new business, new love or new adventure.

Guide me to her!

For me, your fulfilled life is my mission!

 After struggling to feel comfortable in my own skin for years - lonely, frustrated with love after my divorce, I finally decided to do something about it.

What started as a quest to conquer my own insecurities has turned into a system to help 1000 women (that's my goal) to step into who they really are and confidently show up in their lives like never before.

I call us the "Secret Inner Hero Society" because it's about privately, step by step, facing life and becoming all we can be. From 50 & onward...fearlessly unleashed!

Read my story

Trina S.

Bernice, every time I have come this far on this journey, I've stopped. Thanks to you, I have plans and steps to go beyond and I am so excited! I am so glad you are in my life.

...after doing the the exercises I am standing taller. By choosing to put myself first, what are my needs, wants, desires and what am I deserving of, it's altered my perspective and made it more than okay to get back on the road to love."

Karen C.

My Podcast. My Heart.
S.O.F.T. & Strong...

Connect weekly with me on my podcast where I share my heart and Stories of Brave Women living Brave Lives.

Together, we walk the steps to Confidence, Courage and Strategic Action to be sure that you are daily becoming your own Inner Hero and reaching toward the dream in your heart.

Listen on Your Favorite Platform

The latest from my Podcast

Episode 45: Look In Your Heart - That's Where the 'Brave' Lives

Nov 06, 2021

Episode 47: Maya Angelou - A Brave Woman Who Lived A Brave LIfe

Nov 21, 2021

I can’t begin to express the deep transformation that occurred in every aspect of my life

Rebecca Night

Resources for every stage of the journey

My Podcast is like Free Weekly Training

S.O.F.T. and Strong: Brave Enough For Love. Every week learn new steps on the Not Enough to Brave Enough Pathway. Stories and coaching to introduce you to the 4 crazy, sexy, surprising, heroic sides of the inner YOU. 

Listen to the Instant Training
1-on-1 coaching

This is where the magic happens. Your love life is my business and I walk with you step by step for 12 weeks toward what you want. Let's get clear on what that is & what's standing in your way.

Schedule a 1:1 Free Clarity Call
Join the Secret Inner Hero Society Group Coaching Pathway


Coaching. Companionship. Fun and challenge. 12 weeks. No more than 6 awesome ladies who will possibly become your greatest friends & cheerleaders as we walk through each of the S.O.F.T. & Strong concepts.

Let me tell you all about it.

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